Kid Ink – Am I Missing Something?

Ive been seeing this guy about for while but I dont get it, everything ive heard sounds like a rapper doing a singy chorus all the way through, almost like you’re waiting for the rapping to kick in all the way through. I mean the songs are fine I guess, and some of the beats are nice, but I just dont understand what hes trying to do… Is this a new genre? what do you think? leave a comment below