Bluetooth watches that sync up to phones aren’t anything new, but this iWatch concept does what all the rest fail dismally at—look beautiful.

It has an aluminum casing, with 16GB of internal storage and connects to iPhones or iPads by Wi-Fi or Bluetooth. It could answer calls that come through on the iPhone in your pocket, or display RSS feeds, weather or photos. An inbuilt pico projector for beaming photos and video sounds awesome but my wrist feels sore already just thinking of being held up in order to project a full movie.
It’s definitely one of the most fun and beautiful Apple concepts I’ve seen in a long time!