United Kingdom designer Chris Duff reminds us of our potential future, the one where the entire world is run by several parent corporations, most of them once small, direct idea-drivin groups, now just a name. Or is that the present? This project presents a future in which the sneaker brand Adidas will produce automotive vehicles. This project is called “Adidas Mobility” and gives us the first roller, a lightweight adaptable vehicle to epitomize the former shoe brand, current world brand.
It’s all about class. Adidas already has class. They also went to class, got so smart, then applied the intelligence to their shoes. They’ve developed many different sport-changing technologies for their footwear over the years, mixing and matching these technologies in their shoes for each different purpose they’re employed on. The same is true with this vehicle. Inspiration and education from each of Adidas’s future exploits all merge here inside this perfectly sporty auto.
A fabulous example of this technological magic is the wheel. Look at that thing down there in the gallery. It looks like a soccer (football) ball! I bet it rolls so hard and fast and fabulous that it takes the entire world by storm when they first deploy it.
This is my favorite kind of conceptual work. THe kind that, in what I’d call a sort of pop-art fashion, takes what’s already sort of there, then takes it to an entirely different place.