So its come to this. The makers of the mac book have now made an…er..mac book, but literally this time.

On Tuesday, Apple released something unique: not a phone or a laptop or wireless earbuds, but a coffee table book. Designed by Apple in California features exquisite photographs of iconic Apple products, beginning with the iMac in 1998 and culminating with the Apple Pencil. In true Apple fashion the book comes in two sizes: a 10.20 x 12.75-inch copy for $199 and a 13 x 16.25-inch copy for $299.

Yup, you heard right $300, flipping, dollars for a book of photos. Now this is a bit unfair as I’m all for artistic photography books being sold for prices like this, but seeing as its coming from a massive tech corporation, I cant help but see this as no more than a glorified catalogue.

Having said all that though, theres no denying the quality of this book:

“Like all Apple products, the attention to detail is meticulous: the tightly bound pages are edged in silver; the paper is Apple-specific Heaven 42 Scheufelen from Germany — as is the Bamberger Kaliko linen with bespoke dye. The printing is simply astonishing: custom low ghost Epple inks and 8 CMYK color separations (4 is the norm) with 280 line screen printing give the photographs deep, rich blacks and colors so bright as to make a grown design lover weep. As for the photographs themselves, they are of course impeccable. All were shot by Andrew Zuckerman in a typical “Appley” minimalist style, bathing Apple’s older hardware in the modern “press shot” aesthetic.”

(-written by the verge the verge)

what do you guys think?